atelier GENMAI DECAF | RICE COFFEE | Made in Japan

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A legend and rice farming ~Praying to the two dragons~

People's shouts and the sound of Japanese drums resound. The sound of firecrackers and the smell of gunpowder hangs in t...
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The emotional fireworks festival in Shonai

Fireworks festivals are one of the summer traditions in Japan. Every summer, fireworks festivals are held all over the ...
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The harsh winter and Heartwarming local cuisine

The Sea of Japan in the raging winter. Overcast skies. Winter thunder, which is rare in the world. Rice fields in Shonai...
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Enjoy local cuisine and new rice under the clear autumn sky

Covers rice fields covered with golden ears of rice. Locusts are flying around, and cosmos called "autumn cherry blossom...
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Hot summer and milk from the Sea of Japan

Rice-plants in a lush green field. They are tall and you can't see the water surface. Summer in Shonai has many sunny da...
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The taste of spring, rice paddies in Shonai

The plum blossom blooms noblely with a faint sweet scent. It heralds the arrival of spring before the cherry blossoms. A...
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The history of rice cultivation and one legendary tenant farmer

Legendary Shonai rice, "Kamenoo" - turtle tail. A variety of rice that became the roots of delicious rice made in variou...
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The Shonai Plain, enriched by Japan’s largest beech forest

Tiny reddish-brown beech bud scales scattered on the white snow. The spring scenery of Mt. Gassan, which is said to be "...
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Shugendo – Mt. Haguro On a journey of rebirth

2446 stone steps. A mysterious row of cedar that is over 300 years old. Mt. Haguro in the Shonai region. A long time ago...
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Permanent snow and delicious water of Mt. Chokai

An active volcano of 2,236m above sea level to extend over the prefectural border with Yamagata and Akita, Mt. Chokai, t...
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