Earnestly taking time with an extra special process and roast with care to achieve the best results.
What our roasters produce with care is the flavorful drink made from rice – Genmai Decaf.
We create Genmai Decaf in Shonai, Yamagata and strive to use more Japanese rice.
Our mission is to make the best-tasting coffee alternative in the world, and we take this goal seriously.
A new beverage has been created by roasting rice: Genmai Decaf.
We are diligently producing and roasting it every day in a small atelier in Shonai town.
This special cup of coffee substitute will soothe your mind with its relaxing flavor.
Our goal is to add grace to your break.
After many trials and errors, we have developed our own roasting process.
Roasting is delicate work, as it can easily become charred if not done carefully.
Our process involves giving care to the tiny moment when brown rice expands and steams as it is roasted.
Our knowledgeable roasters, who understand the subtle differences in taste, have tasted the product many times until completely satisfied.
What is necessary for daily meals in Japan? - Rice.
Do you know its consumption is declining year after year?
We earnestly make it our mission to use more Japanese rice which has played a leading role in the agriculture of Japan.
Genmai Decaf was made as we want to preserve our agriculture and the value of Japanese rice.
Genmai Decaf is a healthy coffee alternative made using safe, high-quality brown rice sourced from Japan. We recommend it as a gift for those who are pregnant or trying to cut down on caffeine.
It provides a safe and relaxing option for people of all ages, from children to seniors.
Let us help provide peaceful moments for your loved ones.
We update columns as we want you to know more about Shonai and our atelier.