Amarumesawada 108-1, Shonai-machi Higshi-tagawa-gun, Yamagata 997-7781, JAPAN
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Atelier GENMAI DECAF
atelier GENMAI DECAF | RICE COFFEE | Made in Japan
Relax with every sip
Earnestly taking time with an extra special process and roast with care to achieve the best results.
What our roasters produce with care is the flavorful drink made from rice – Genmai Decaf.
We create Genmai Decaf in Shonai, Yamagata and strive to use more Japanese rice.
Our mission is to make the best-tasting coffee alternative in the world, and we take this goal seriously.
Our story began in a tiny kitchen.
We began creating recipes for Genmai Decaf in the quiet of our kitchen during the night.
For days, we roasted brown rice with our own frying pan, through trial and error, night after night.
It took us about three years to deliver roasted decaffeinated coffee to you as a product.
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Gracing Your Break
A new beverage has been created by roasting rice: Genmai Decaf.
We are diligently producing and roasting it every day in a small atelier in Shonai town.
This special cup of coffee substitute will soothe your mind with its relaxing flavor.
Our goal is to add grace to your break.
Our Unique Hand-roasting
After many trials and errors, we have developed our own roasting process.
Roasting is delicate work, as it can easily become charred if not done carefully.
Our process involves giving care to the tiny moment when brown rice expands and steams as it is roasted.
Our knowledgeable roasters, who understand the subtle differences in taste, have tasted the product many times until completely satisfied.
Why We Use Rice
What is necessary for daily meals in Japan? - Rice.
Do you know its consumption is declining year after year?
We earnestly make it our mission to use more Japanese rice which has played a leading role in the agriculture of Japan.
Genmai Decaf was made as we want to preserve our agriculture and the value of Japanese rice.
For Your Loved One
Genmai Decaf is a healthy coffee alternative made using safe, high-quality brown rice sourced from Japan. We recommend it as a gift for those who are pregnant or trying to cut down on caffeine.
It provides a safe and relaxing option for people of all ages, from children to seniors.
Let us help provide peaceful moments for your loved ones.
Product
Genmai Decaf
Roasted bitterness and the taste of rice
This beverage is made exclusively from Genmai (brown rice).
It boasts an aromatic bitterness achieved through meticulous roasting, and has a distinct rice flavor.
Column
Treasure wind, our living
We update columns as we want you to know more about Shonai and our atelier.
2023-08-21
2023-08-21
2023-07-02
2023-07-02
2023-08-21
2023-07-02
2023-07-02
Fireworks festivals are one of the summer traditions in Japan.
Every summer, fireworks festivals are held all over the country.
The Akagawa Fireworks Memorial Festival held in the Shonai region is one of the most popular fireworks festivals in Japan.
The attraction is the fusion of fireworks and music.
For this reason, it is famous as a “moving fireworks festival”.
The box seats, which you can see up close, are sold out as soon as the sales start.
When the fireworks are launched, you can feel the dynamism of the fireworks as you feel the thud vibration through your body.
Even if you are far from the venue, you can watch the fireworks from the rice paddy roads here and there while listening to the radio broadcast.
The fireworks in Shonai bringing tears with emotion.
Please take a look at it up close.
The Sea of Japan in the raging winter. Overcast skies. Winter thunder, which is rare in the world. Rice fields in Shonai covered with snow. Rest until next season. On days of snowstorms that block visibility, it’s hard to tell whether it’s a road or a rice field. During the freezing cold days, Shonai’s local specialty will warm you to the core. “Dongara-jiru” soup – cooked whole simmering seasonal cod from head to tail. Adds tofu and green onions in a pot with miso and sake lees. Natto soup made by adding mashed natto to miso soup. The thicken soup will warm your body. Sprinkle the seaweed on the soup. It a good scent of the beach. A variety of pickles, including bright pink pickles pickled in sweet vinegar, and hot Shonai rice will help you overcome the harsh winter.
Covers rice fields covered with golden ears of rice. Locusts are flying around, and cosmos called “autumn cherry blossoms” are blooming. Farmers have grown rice with great care. Harvest with a combine. After passing the quality inspections, it is finally shipped to the market. The newly harvested rice is plump and glossy. Miso soup with taro is a staple of autumn. It’s “imoni soup”. Stews taro, root vegetables, and meat in miso. Residents eat it in a group in the open air. The clear blue sky. The beautiful autumn leaves. And rice balls made by new rice. In October, the Tundra Swans come flying to spend the winter. Winter is just around the corner when you see them picking up fallen ears in rice fields all over Shonai.