atelier GENMAI DECAF | RICE COFFEE | Made in Japan

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The history of rice cultivation and one legendary tenant farmer

Legendary Shonai rice, "Kamenoo" - turtle tail. A variety of rice that became the roots of delicious rice made in variou...
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The Shonai Plain, enriched by Japan’s largest beech forest

Tiny reddish-brown beech bud scales scattered on the white snow. The spring scenery of Mt. Gassan, which is said to be "...
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Shugendo – Mt. Haguro On a journey of rebirth

2446 stone steps. A mysterious row of cedar that is over 300 years old. Mt. Haguro in the Shonai region. A long time ago...
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Permanent snow and delicious water of Mt. Chokai

An active volcano of 2,236m above sea level to extend over the prefectural border with Yamagata and Akita, Mt. Chokai, t...
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Sacred peak – Mt. Gassan and Abundant Water Sources

A mountain located almost in the center of Yamagata Prefecture. Mt. Gassan with an altitude of 1984m. It boasts one of t...
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A treasure trove of food – food culture in Shonai

Blessed region with marine foodstuffs and mountain based foods. Like a treasure trove of ingredients. The Shonai region ...
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The repeating four seasons of Shonai

Shonai where are blessed with four seasons. Heavy rain and high humidity. Still chilly spring day in Shonai. Cherry blos...
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Delicious rice production area – Shonai region

A vast rural landscape. Golden ears of rice sway gently in the wind. 1 hour by plane from Tokyo to the north. The destin...